Designing a logo For Your Game

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The Logo Design Process – The steps involved in designing a logo for your game.

Hello! Even though the game logo is an essential element of marketing on sites like itch.io and Steam, I haven’t seen it addressed very often. A well-designed game logo may express the game’s atmosphere while also standing out in a crowd.

In this post, I’ll explain how I created my logo and provide links to some excellent resources for learning about graphic design. This isn’t a software tutorial, so keep that in mind.

Designing a Logo for Your Game: A Step-by-Step Guide

This tutorial will walk you through the processes of creating a logo for your game. There will certainly be additional procedures needed when working with clients, from the first background check through time planning and contracts. I’m not going to write about those topics since my goal is for you to start developing your own game logo, not someone else’s.

At the absolute least, I’d like to assist you in better understanding and communicating with your graphic designer. I’m going to presume you’ve already decided on a fantastic name for your game.

Research. The following facts should be included in your first research:

  • Describe your game in a few words. Is it possible to summarise the game in a single sentence?
  • What is the demographic of your target market? (What type of gamer are you?)
  • Who are your primary rivals? What are their branding strategies?
  • What distinguishes your game from that of your competitors?
  • What keywords should your game be linked with? Keep it three to six words long and specific.
  • “Do’s and Don’ts” in terms of logo design, according to your genre.
  • Be truthful to yourself and conduct thorough investigation! This knowledge is crucial since it will influence your design selections in the future.

Make a mood board and a design brief. A design brief should include all of the aforementioned information. This document will serve as the basis for your game’s logo design. This knowledge should guide every decision you make, which is why the design brief is so crucial. It might be a basic text document with a bulleted list of information. Try to keep it to no more than two pages.

The design brief as well as the mood board.

The mood board is a visual examination of the material thus far acquired. After all, the final outcome is purely aesthetic. Collect images, typefaces, inspirational photographs, colours, patterns, and anything else that might assist you define and concretize the design brief. Treat it like a drawing, and make as many revisions as necessary. Increase the size of the most significant photos and provide written subtitles that explain why you chose those images. This is especially essential if you’re displaying your mood board to someone else while you’re not present. Nothing you see on the mood board is set in stone! Pinterest is a good alternative to utilising any graphical programme.

Investigate several options. Even if you think you’ve come up with a great concept, don’t become too attached to it at first. You may start drawing right away if you like, but I believe that mind-mapping is a great place to start. Mind-mapping allows you to graphically organise and brainstorm thoughts.

Other “word association” activities might be done as well. Find the most effective ways for you. This is something that Google can assist you with.

Rest! Allow your unconscious mind to digest the information by sleeping on it. Do something different and come back refreshed. Working hard for a short period of time and then taking a lengthier break has proven to be beneficial to your creativity muscles.

Sketch. I prefer to sketch with a pen on paper since it is the most efficient way for me to express myself. There’s no need to be concerned about clumsy software. You may, however, sketch digitally, which is totally OK. At this point, I would advise you to avoid using any colours. The silhouette, or form, is more essential. First and first, get that right, and then worry about the colour.

  • Keep your symbol’s forms as basic as possible. This is especially crucial since it must be readable in tiny print sizes.
  • However, for a logo, your game name is sufficient; you do not need to include a symbol.
  • Rather than having multiple powerful ideas, stick to one. Your logo isn’t going to be able to express everything.
  • Obtain input from someone!
  • Squint, squint, squint, squin Is it still possible to read the shape?
  • To obtain a new perspective on the design, flip it (use a mirror if sketching with pen on paper).
  • Reduce the logo’s size while also enlarging it. Is it still viable?

Mockups should be created. After you’ve decided on a form, it’s time to concentrate on colour. Color is a difficult subject to master. I propose doing some study on your genre and similar games. What colours do they use and how do they use them in your genre? Do you want to stand out or fit in with the crowd? Perhaps the colours of your game logo correspond to the game’s general colour scheme and theme?

Keep things simple. A logo with a few colours is easier to remember and is less likely to be messed up. What firm comes to mind when I mention red and yellow?

Make some mock-ups, such as a business card or a pin, after you have a nice enough logo (polished and at least 90% done). Take a snapshot of the main pages of Steam and itch.io and add your logo/capsule art in the middle. Is it noticeable? Does the logo stand up against both light and dark backgrounds? Is it possible to interpret your symbol as a Twitter profile picture? If you haven’t chosen a final logo yet, the mock-ups will almost certainly assist you in making that choice.

What does the game’s colour and form tell about it?

After some more rest, tweak. It’s vital to take a break from your work now and then. Get feedback if you can, then make changes if necessary. Some things to consider while creating and utilising a logo:

  • Formats and sizes are available in a variety of sizes and formats. I aim to work with vector graphics or 3D as much as possible since the logo will then be scaled without getting fuzzy. If you’re using a painting programme such as Photoshop, ensure sure the resolution is set to at least 4K.
  • To avoid limiting your colour palette, you should operate in RGB (Red Green Blue) colour space. Because CMYK (Cyan Magenta Yellow Key/Black) printing is used, highly bright colours will not print as they seem on screen.
  • When using the logo, be consistent. Don’t skew or rotate it. Always keep the logo proportionate in size!
  • Allow the logo to “breathe,” which means that margins should be large. Otherwise, the design may feel claustrophobic. Also, make sure there’s enough contrast between the logo and the backdrop so it stands out. Making a black and white version of the logo as a “back-up” for when the primary isn’t clearly legible and hence can’t be utilised is a nice suggestion.
  • Use the logo on everything you post publicly, and make sure it’s in the same location every time. The logo should be visible, but it shouldn’t draw attention away from whatever you’re displaying – unless it’s the logo itself.

It isn’t rocket science, after all. Congratulations, you now have (hopefully) a professional-looking game logo to flaunt! You could always pay someone if you don’t know how to do it yourself:)

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